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3.3.4 Marketing Mix: Promotion

Homearrow_rightBusiness Studies arrow_right Revision Notes arrow_right IGCSE arrow_right Marketing arrow_right Marketing Mix Promotion
IGCSE Business · Change course

Cambridge IGCSE Business (0264) syllabus reference: 3.3.4

Success criteria - by the end of this topic you can:

Reasons for promotion: inform customers about a new product, persuade them to buy, remind them, improve brand image, and compete with rivals.

Key terms
Advertising - paid-for communication with customers to inform and persuade them to buy.
Sales promotion - short-term incentives to encourage customers to buy, such as discounts and vouchers.
Methods of advertising
MethodAdvantagesDisadvantages
Social mediaCheap; targeted; reaches young people; can go viralNegative comments spread quickly
Direct / targeted emailsCheap; personalisedOften ignored or treated as spam
LeafletsCheap; local; detailed informationOften thrown away
BillboardsSeen by many people repeatedlyLittle detail; expensive in prime locations
Methods of sales promotion
🔒 Also in the full notes
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📝 Practise this topic
Case Study 1 (Paper 1 style, 20 marks): Questions · Mark scheme 🔒 · A* answers 🔒
Case Study 2 (Paper 2 style, 20 marks): Questions · Mark scheme 🔒 · A* answers 🔒
All Unit 3 topics← 3.3.3 Marketing Mix: Place  |  3.3.5 Ecommerce →