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3.3.5 Ecommerce

Homearrow_rightBusiness Studies arrow_right Revision Notes arrow_right IGCSE arrow_right Marketing arrow_right Ecommerce
IGCSE Business · Change course

Cambridge IGCSE Business (0264) syllabus reference: 3.3.5

Success criteria - by the end of this topic you can:
Key terms
Ecommerce - buying and selling goods and services using the internet.

Examples: mobile phone and internet banking, online shopping, online ticketing.

Ecommerce for businesses
AdvantagesDisadvantages
Reach customers anywhere, 24 hours a dayWebsite, delivery and returns costs
Lower costs than shopsStrong online competition
Data on customer behaviourSecurity risks and technical failures
Ecommerce for customers
AdvantagesDisadvantages
Convenience; wider choiceCannot see or try products
Easy price comparison; often lower pricesDelivery delays and returns
Risk of fraud; needs internet access
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📝 Practise this topic
Case Study 1 (Paper 1 style, 20 marks): Questions · Mark scheme 🔒 · A* answers 🔒
Case Study 2 (Paper 2 style, 20 marks): Questions · Mark scheme 🔒 · A* answers 🔒
All Unit 3 topics← 3.3.4 Marketing Mix: Promotion  |  3.3.6 Marketing Strategy, New Markets and Legal Controls →