3.3.3 Marketing Mix: Place

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Cambridge IGCSE Business (0264) syllabus reference: 3.3.3

Success criteria - by the end of this topic you can:

Channels of distribution

Channel	Route	Advantages	Disadvantages
Direct	Producer - customer	Producer keeps all the profit; direct contact with customers	Producer must handle selling and delivery
Retailer	Producer - retailer - customer	Wide coverage; customers can see products	Retailer takes a share of the price
Wholesaler	Producer - wholesaler - retailer - customer	Wholesaler buys in bulk and stores goods; reaches many small shops	Lower price for the producer; less control
Agent	Producer - agent - customer	Agent knows the market, often in another country	Commission paid; less control over selling

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Case Study 1 (Paper 1 style, 20 marks): Questions · Mark scheme 🔒 · A* answers 🔒

Case Study 2 (Paper 2 style, 20 marks): Questions · Mark scheme 🔒 · A* answers 🔒