2.5 Elasticities of demand

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Level: SL and HL. Sections marked HL only are for Higher Level students.

Elasticity measures how strongly one variable responds to a change in another. Firms use it to set prices; governments use it to design taxes.

2.5.1 The concept of elasticity
Definition
Elasticity is a measure of how responsive one variable is to a change in another variable. It is calculated as a ratio of percentage changes, so it has no units.

Demand is elastic when quantity demanded responds strongly to a change in another variable, and inelastic when it responds weakly.

(a) relatively price elastic and (b) relatively price inelastic demand
Figure 1: (a) relatively price elastic and (b) relatively price inelastic demand
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All Unit 2 topics← 2.4 Critique of the maximizing behaviour of consumers and producers  |  2.6 Elasticity of supply →