2.4 Motivating Employees

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Cambridge IGCSE Business (0264) syllabus reference: 2.4.1 and 2.4.2

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Key terms
Motivation - the reasons that cause a person to work hard and well.
Labour turnover - the rate at which employees leave a business and have to be replaced.
Absenteeism - when employees are absent from work without a good reason.

Why people work: to earn money for necessities and luxuries, security, friendship, status, and a sense of achievement.

Benefits of a well-motivated workforce: higher labour productivity, lower absenteeism, lower labour turnover (lower recruitment and training costs), and greater willingness to accept change.

Motivation theories
Three theories
TheoryMain ideaWhat it means for businesses
TaylorPeople are motivated mainly by money; work should be broken into simple tasks and closely supervisedPiece-rate pay; close supervision; efficiency
MaslowNeeds form a hierarchy: physiological, safety, social, esteem, self-actualisation. Once a level is met, the next motivatesPay meets basic needs; teamwork, recognition and promotion meet higher needs
HerzbergHygiene factors (pay, conditions, supervision, security) prevent dissatisfaction but do not motivate; motivators (achievement, recognition, responsibility, promotion) doFix hygiene factors first, then use job enrichment and recognition
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