2.3 Management

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2.3.1 Management and managers
Definition A manager is a person responsible for setting objectives, organising resources and motivating people so that the organisation's aims are achieved.
The traditional functions of management

Whatever the business, management work can be grouped into four traditional functions, applied continuously and together:

FunctionWhat it involvesExample: launching a new café branch
PlanningSetting objectives and deciding the actions, resources and timescales to achieve themSet the opening date, sales target and budget for the branch
OrganisingArranging resources and tasks: who does what, with what, reporting to whomHire and rota staff, order equipment, assign the fit-out tasks
DirectingLeading, instructing and motivating people to carry out the planBrief the team daily, coach the new baristas, keep energy high
ControllingMeasuring performance against the plan and correcting deviationsCompare weekly sales and costs with target; act on the gaps
The role of managers: Fayol

Henri Fayol, a French industrialist writing in 1916, was the first to define management as a set of functions that could be taught. His five functions are the traditional four above plus coordinating — harmonising the work of different people and departments so their efforts combine rather than collide. (Fayol's original term for directing was commanding.) Fayol saw these functions as universal: every manager, in any industry, performs all five.

The role of managers: Mintzberg

Henry Mintzberg studied what managers actually do all day and found not orderly functions but a whirl of short, interrupted activities. He grouped them into ten roles in three categories:

CategoryRolesThe manager as…
Interpersonal (dealing with people)Figurehead; Leader; Liaisonthe symbolic face at ceremonies; the motivator of the team; the networker linking the unit to outsiders
Informational (dealing with information)Monitor; Disseminator; Spokespersonthe gatherer of internal and external information; the passer-on of it to the
CategoryRolesThe manager as…
team; the voice of the unit to the outside
Decisional (making decisions)Entrepreneur; Disturbance handler; Resource allocator; Negotiatorthe initiator of improvement and change; the firefighter in crises; the divider of budgets, people and time; the bargainer with suppliers, unions and other departments

Fayol describes what management is for; Mintzberg describes what managing feels like. Together they show a complete manager needs both the discipline of the functions and the agility of the roles.

The contribution of managers to business performance
Management styles
Definition A management style is the characteristic way a manager makes decisions and deals with the people who report to them.
Figure 1: The continuum of management styles, from full manager control to full employee control
StyleHow decisions are madeAdvantagesDisadvantages
AutocraticThe manager decides alone and issues instructions; communication is one- way, downwardsFast decisions; clear in crises and with untrained staff; consistent standardsDemotivates skilled staff; no use of employees' ideas; everything depends on the manager
PaternalisticThe manager decidesStaff feel cared for; loyaltyStill no real voice for
StyleHow decisions are madeAdvantagesDisadvantages
alone, but in what they judge to be the employees' best interests, explaining decisionsand low turnover; decisions still quickemployees; can feel smothering; dependence on the 'parent' manager
DemocraticEmployees participate in decisions; communication flows both waysBetter decisions from front-line knowledge; strong motivation and commitment (Mayo, Herzberg)Slower decisions; unworkable in emergencies; some issues cannot be shared
Laissez-faireThe manager sets broad goals and leaves employees to decide how to workFrees creative, expert staff to excel; maximum empowermentRisk of drift and missed deadlines without coordination; fails with staff who need direction

No style is best everywhere. The effective manager matches the style to the situation: the skill and experience of the staff, the time available, the stakes of the decision, and the culture of the business. The same manager may be autocratic during a safety emergency, democratic when redesigning the rota, and laissez-faire with a proven research team.

Example A fire officer directing an evacuation is rightly autocratic — there is no time to consult. Tata group companies are often described as paternalistic, with housing, healthcare and township services built around employees' welfare. Google (USA) manages its engineers largely democratically and, on research projects, laissez-faire — staff are experts whose ideas are the product. A new fast-food franchise training teenage crew on safety procedures starts autocratically by necessity.
McGregor's Theory X and Theory Y

Douglas McGregor argued that every manager's style rests on their underlying assumptions about workers — and he described two opposite sets:

Theory X manager assumes workers…Theory Y manager assumes workers…
dislike work and avoid it where possiblefind work as natural as rest or play
must be controlled, directed and threatened to make an effortexercise self-direction towards objectives they are committed to
avoid responsibility and prefer to be told what to doseek and accept responsibility in the right conditions
are motivated only by money and securityare motivated by esteem, achievement and self-fulfilment too
→ so the manager supervises closely, uses threats and incentives: an autocratic style→ so the manager delegates, consults and enriches jobs: a democratic style

Crucially, these are theories about managers' beliefs, not about workers themselves — McGregor did not claim some workers 'are X'. His warning is that each assumption is self-fulfilling: treat people as shirkers needing surveillance and they behave accordingly; trust them with responsibility and most grow into it. McGregor favoured Theory Y assumptions for modern workforces, which aligns with Maslow's higher needs and Herzberg's motivators.

Analysis chain

Manager holds Theory X assumptions → close supervision and rigid rules are imposed → employees are given no responsibility and feel distrusted → they respond with minimal effort and no initiative → the manager sees this as proof workers are lazy → control is tightened further — the assumption fulfils itself

Evaluation

The 'right' style depends on the workforce: skilled professionals respond to democratic and laissez-faire management; new or untrained staff need more direction at first.
It depends on the situation: crises and safety-critical work demand quick, autocratic decisions that consultation would fatally slow.
It depends on the task and culture: creative work rewards freedom; standardised operations reward consistency. The best managers move along the continuum rather than living at one point of it.

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