5.5 Budgets

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5.5.1 The meaning and purpose of budgets
Definition A budget is a detailed financial plan for the future, usually for one year, setting out expected revenues and/or costs for a business or for a department within it.
A budget holder is the manager responsible for meeting a particular budget.

Budgets turn objectives into numbers (Topic 1.4.2). A sales objective becomes a sales (revenue) budget; the resources needed to meet it become expenditure (cost) budgets for each department; together they produce a profit budget for the whole business.

The measurement of performance

Budgets provide the benchmark against which actual performance is measured. At the end of each month, actual figures are compared with the budget; the differences (variances, 5.5.2) show which departments are on target and which need attention. This lets managers act quickly — before a small overspend becomes a large one — and judge the performance of each budget holder fairly.

Uses of budgets
UseHow budgets help
Measuring performanceActual results are compared with budgeted targets; good and poor performance can be identified
Allocating resourcesBudgets decide how much money each department, project or branch receives, directing resources to priorities
ControllingBudget holders must keep spending within limits; overspending needs explanation and approval
MonitoringRegular variance analysis tracks progress through the year, so problems are spotted early
Planning and coordinationDepartments must plan ahead and coordinate — production budgets must match sales budgets
MotivationAchievable budgets, especially when set with the budget holder, give targets to work towards
Benefits and drawbacks of using budgets
BenefitsDrawbacks
Force managers to plan ahead and think about prioritiesBudgets are based on forecasts, which may be inaccurate
Give clear targets, which can motivate when realisticUnrealistic budgets demotivate; imposed budgets may be resented
BenefitsDrawbacks
Control spending and reduce the risk of overspendingCan be inflexible — managers may miss opportunities because 'it isn't in the budget'
Help coordinate departments towards common objectivesEncourage 'use it or lose it' spending at year end to protect next year's budget
Provide a basis for measuring performance and accountabilitySetting and monitoring budgets takes considerable management time

Budgets work best when budget holders are involved in setting them (participation, linking to Topic 2.2), when targets are realistic, and when they are reviewed and adjusted as conditions change.

Incremental budgets, flexible budgets and zero budgeting
Definition An incremental budget uses last year's budget as the starting point, adjusting it by a percentage for expected changes (e.g. inflation or growth).
A flexible budget is a budget that is adjusted to the actual level of output, so that costs are compared with what they should have been at that output.
Zero budgeting (zero-based budgeting) sets every budget at zero at the start of each period; every item of spending must be justified from scratch.
MethodAdvantagesDisadvantages
IncrementalQuick and simple; stable — departments know roughly what they will receivePast inefficiencies are carried forward; no review of whether spending is still needed; encourages 'use it or lose it'
FlexibleFairer comparisons — managers are judged on costs for the output actually produced; useful when output variesMore complex to prepare; requires costs to be accurately split into fixed and variable
ZeroEvery activity is reviewed, eliminating waste; resources go to current priorities; managers must justify spendingVery time-consuming; managers need training; may cause conflict between departments competing for funds
Example Many governments and large businesses review budgets with zero-based techniques when they need to cut costs — Unilever (UK) and Kraft Heinz (USA) have both used zero-based budgeting to remove unnecessary spending. A university department whose budget rises by 3% each year is using incremental budgeting.
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