9.3 Operations Strategy

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9.3.1 Operational decisions
The influence of human, marketing and finance resource availability on operations decisions
ResourceHow it influences operations decisions
Human resourcesThe skills, numbers and flexibility of the workforce determine which production methods are possible (e.g. skilled labour for job production; multi-skilled staff for lean production and cell production); labour shortages may push towards automation
MarketingSales forecasts determine capacity and inventory; the marketing mix (premium vs mass market) determines quality standards and production methods; customer demand for variety or speed shapes flexibility needs
FinanceAvailable capital determines whether the business can afford automation, new locations or ERP systems; cash-flow constraints may favour leasing, outsourcing or labour-intensive methods

Operations decisions are therefore never made in isolation: a plan to introduce flow production requires finance for machinery, marketing evidence of stable high demand, and a workforce willing and able to adapt.

The changing role of IT and AI in operations management
ApplicationImpact on operations
Robotics and automationFaster, more consistent production; lower labour costs; 24- hour operation
Computer-aided design and manufacture (CAD/CAM)Faster product design; precise, flexible production; easier mass customisation
Internet of Things (IoT) sensorsReal-time monitoring of machines; predictive maintenance reduces breakdowns
AI demand forecasting and inventory optimisationMore accurate forecasts; lower inventory with fewer stock- outs
AI quality inspection (computer vision)Detects defects faster and more reliably than human inspectors
Warehouse automation and logistics softwareFaster order fulfilment; optimised delivery routes

Benefits include higher productivity, quality and flexibility; drawbacks include high investment, cyber-security risks, dependence on technology, the need for new skills and job losses, which may cause resistance.

Example Amazon uses thousands of robots in its fulfilment centres to move shelves to workers. Tata Steel uses AI and sensors to predict equipment failures and optimise furnace operations. Quick-commerce businesses such as Zepto and Blinkit use AI forecasting to decide which items each dark store should stock.
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